In Search of Sustainable Swagger
By ROGER COHEN
Published: April 2, 2012
RIO DE JANEIRO — I came to Brazil in the 1980s at a time of funny money.
Inflation peaked at 6,821 percent in April 1990. Today it’s a place of
funny prices. An ordinary Chilean red may go for $100 and brand-name
sneakers for $350. Paris and New York seem like a steal.
The funny money was given many names — cruzeiro, cruzado, cruzado novo,
cruzeiro real — in search of an elusive credibility. But Brazil had only
one name: instability. Then came the introduction of the real in 1994,
solid democratic institutions, monetary reform, privatizations, booming
commodities, trade with China, massive oil discoveries — and pizza
margarita at $45.
This boom-era Brazilian pizza makes me glum. A certain swagger is needed
to bake and flog flat, round bread for that price — the very swagger
gone from the West. We are living the great global inversion. The price
tag screams: You’re history, baby!
It can certainly seem that way. Citibank officers once viewed Brazil as a
basket case: there’s a story of tables turned. Brazilian capitalism has
fared better than U.S. capitalism of late and a lot better than U.S.
banks. Inequality, still marked, has declined here in recent years. Of
all the fast-growing Brazilian commodities, confidence is the most
conspicuous.
1 comment:
I really, really hope that his prediction about the "radical Muslim in 20 years" comes to pass, and sooner rathr than later.
There are so many similarities between the South American military dictators and the Muslim rulers, but so many differences, too.
What a broad-ranging article. Not often you see all that and an analysis of the currency surplus in Brazil and China.
Agree with you that the phrase, sustainable swagger, has a nice ring to it.
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